Spotify have joined the Facebook Open Graph gang adding a heap of extra features and making sharing the music you like to listen to easier and altogether more sociable/shareable.
More on that later but for now watch this to see how it will work...
Tuesday, 27 April 2010
Monday, 26 April 2010
Social shopping from your sofa
I mentioned in my last post about Levi's adding social shopping to their site. It looks like this....
I'm short of time before hopping on a plane, but just think of the implications. We all know trends are established quickly on the web, but imagine the power of the data for the company when they are getting direct steer from consumers on what's liked / not liked. For fashion stores with wide, quick turnover rangeslike Top Shop or Zara this kind of data can influence their buying / procurement strategies, effect ops, and of course give direction for comms & sales / price setting.
I'm short of time before hopping on a plane, but just think of the implications. We all know trends are established quickly on the web, but imagine the power of the data for the company when they are getting direct steer from consumers on what's liked / not liked. For fashion stores with wide, quick turnover rangeslike Top Shop or Zara this kind of data can influence their buying / procurement strategies, effect ops, and of course give direction for comms & sales / price setting.
Friday, 23 April 2010
Facebook's garden walls demolished....
Uber busy week for me, but in the midst of it was the F8 Facebook Developer Conference, where amongst other things the key outcome was the unveiling of the Facebook Open Graph API.
Ignoring the techy stuff, what that means is that whereas up until now brands have had to come to Facebook if they wanted to make it easy for people to engage with them (because we were all hanging out there so much anyway), now, site owners can embed bits of Facebook functionality into their own sites. Facebook is no longer a walled garden.
This sort of functionality is going to make a massive difference to the dynamics of how our social graph (i.e our friends) shapeour wider web experience.
Here's an example from Levi's on how shopping from your sofa's just about to get a whole lot more sociable:
More to come from me on this topic, but I need to mull more!
Ignoring the techy stuff, what that means is that whereas up until now brands have had to come to Facebook if they wanted to make it easy for people to engage with them (because we were all hanging out there so much anyway), now, site owners can embed bits of Facebook functionality into their own sites. Facebook is no longer a walled garden.
Here's an example from Levi's on how shopping from your sofa's just about to get a whole lot more sociable:
More to come from me on this topic, but I need to mull more!
Wednesday, 21 April 2010
Quote of the week
Those of you that know me well will know that not only am I passionate about all things digital, but also that I am highly evangelical, willing and motivated to convert others to the digital agenda.
It's not going to go away so you might as well embrace it. Enthusiastic as I am, I do believe that the course of action suggested in this quote from the CMO (Chief Marketing Officer) council meeting (reported in the FT below) is going a little far...
“We’re not seeing headcount reduction, but they need to retrain [staff],” Mr Neale-May said.
“In many cases, they have to do lobotomies because some of their marketers are still doing things the analogue way,” he added.
Classic!
It's not going to go away so you might as well embrace it. Enthusiastic as I am, I do believe that the course of action suggested in this quote from the CMO (Chief Marketing Officer) council meeting (reported in the FT below) is going a little far...
“We’re not seeing headcount reduction, but they need to retrain [staff],” Mr Neale-May said.
“In many cases, they have to do lobotomies because some of their marketers are still doing things the analogue way,” he added.
Classic!
Writing briefs in the digital age
Variation on a theme of the last post, but well worth a peruse. Making marketing work in a digitally connectd world means thinking not just about what you want to say and where you want to say it but how you provide ways for people to engage and participate and then spin on the conversation.
Which brings me back to an interesting post I read recently about propagation planning briefs, which is an extension of the theme. These days we need to plan not just for the people we hope to reach directly but the people they go on to reach.
Particularly given the results of the first wave of research from the Facebook/Nielsen collaboration about the value of social endorsement over straight advertising in shifting brand metrics such as awareness and purchase intent.
Which brings me back to an interesting post I read recently about propagation planning briefs, which is an extension of the theme. These days we need to plan not just for the people we hope to reach directly but the people they go on to reach.
Particularly given the results of the first wave of research from the Facebook/Nielsen collaboration about the value of social endorsement over straight advertising in shifting brand metrics such as awareness and purchase intent.
The brief in the post digital age
View more presentations from Gareth Kay.
Monday, 19 April 2010
Making Digital Creative work
I tripped over this presentation on my womblings around the interweb. It's not anything particularly new, but it's a good reinforcer and reminder of how you can make your digital activity work hardest for you. Worth a quick flick through for sure.
Remember on the web, the consumer is in control, they decide what they click on or don't, so be useful, relevant and / or entertaining.
Remember on the web, the consumer is in control, they decide what they click on or don't, so be useful, relevant and / or entertaining.
Friday, 16 April 2010
Why businesses need Chief Culture Officers
Watch this video - interview with Grant McCracken from MIT. It might possibly be the most thought-stimulating 10 minutes or so you will have spent all week.
Subscribe to:
Posts (Atom)
Posts
