Yesterday, the trailer to Michael Jackson's This is it movie launched on YouTube.
In under 24 hours it's already garnered 61k views, propelling it to #42 in the video viral charts. (I'll overlook the use of the word viral in the title but it's wrong wrong wrong)
Pretty impressive numbers, if not really that surprising, when you think of the global appeal of the icon that was Michael Jackson. In fairness, it's a pretty good cut (as you would expect) that gives you a nice bitesize serving of the creative genius that the world fell in love with (just in case you aren't suffering from Michael Jackson fatigue).
Apparently it will release in cinemas worldwide from 28th October for 2 weeks only.
Money on for a pre-Xmas DVD release then.
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