What a friendly way to acknowledge that there's otherwise dead time in your service delivery process, suggest positive ways to use that time and simultaneously encourage people to talk about your brand in social spaces. Nice work Dominos Pizza.
It doesn't have to take hours or huge budgets to encourage people to interact with your brand or service.
Get thinking! What little touches could you easily add?
UPDATE: I've just seen this call out in my Facebook newsfeed from Walkers Crisps asking for photo contributions of crisp sandwiches (you probably have to be English to truly appreciate them!)
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