Earning social currency

Tripped over this lovely infographic via Fast Company. Well worth a double click, a read and a ponder.  

Then when you've done that read this piece on brand super users and put your thinking caps back on. 

It raises some very valid and interesting questions about what's right for what sort of brands and how you should be approaching content and social media.  As with everything, a healthy balance between brand and consumer needs / wants / desires needs factoring in.  Get too brand-tunnel-visioned and you'll end up missing the gap between what you want to get across as the brand manager and what consumers actually like to engage with and how / why they like to take part.