Google's gone all Bing today

I just dipped into Google Italy for a quick search only to find this rather Bing-like full image approach.

Odd.  And very slightly disconcerting.

Seems to be the same on .fr, .es, com.br and .co.uk if you type the URL direct.

Wonder why they are adopting the Bing picture approach.? You can choose an image from their selection or from your PC to be your Google Homepage.  Nice touch in a world where you can customise Firefox to your taste etc etc and given that I visit Bing once a day by habit now just to see the picture cos it makes me smile, but....

UPDATE: Looks like this Bing-like approach is getting mixed reviews...