It's going to take more than a few
fun intitiatives to convince me to go back to Orange as a telecoms provider, but I like the effort they put into creating conversation content that adds value, brings a smile and in doing so naturally creates amplification of the message. So I'm happy to chip in and do my bit and talk about this week's fun "
Winter warmers" hit squad activity. Tweet the Winter Warmers Team this week about a friend with the winter blues and they might come dashing around with these
nice toasty scarves and hot chocolate to cheer them up.
Nice thinking - time limited campaign, clear about being geographically specific (both very practical), on the money in timing terms - the long long awaited January pay day looms for most this week; thematically appropriate, it's cold and dark as I write this, and, it intrinsically invites you to do something that by definition involves sharing your brand love with more people.
Keep your eyes on the Twitter feed
here...
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