Convergence of technology and shopping is happening in so many ways.
Payment integrations via mobile, be it NFC, Paypal, Google Wallet, or carrier billing (Facebook announced more moves in this direction this week at Mobile World Congress) is all driving mCommerce growth closer to scale, and better shopping experiences whether that's sofa shopping via Amazon's very addictive iPad app or Stop & Shop's US instore trial and more mobile enabled websites are all closing the path to purchase.
Microsoft's Kinect platform is also being used in more and more ways and my Microsoft buddies shared this video with me this morning. For sure it's clever use of technology but I have to say it needs a lot of real-time, speedier response magic applied. I can just imagine the chaos it would cause in my local Waitrose on a Saturday morning if trolleys were following users automatically, running over small children and taking an age to talk to you about every purchase! Worth watching though. Food for thought.
Payment integrations via mobile, be it NFC, Paypal, Google Wallet, or carrier billing (Facebook announced more moves in this direction this week at Mobile World Congress) is all driving mCommerce growth closer to scale, and better shopping experiences whether that's sofa shopping via Amazon's very addictive iPad app or Stop & Shop's US instore trial and more mobile enabled websites are all closing the path to purchase.
Microsoft's Kinect platform is also being used in more and more ways and my Microsoft buddies shared this video with me this morning. For sure it's clever use of technology but I have to say it needs a lot of real-time, speedier response magic applied. I can just imagine the chaos it would cause in my local Waitrose on a Saturday morning if trolleys were following users automatically, running over small children and taking an age to talk to you about every purchase! Worth watching though. Food for thought.
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