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Showing posts with label IA. Show all posts
Showing posts with label IA. Show all posts

Tuesday, 18 October 2011

Well observed piece on the perils of online purchase journeys

Watch, cringe & then go back and check you are not losing sales opportunities by making your consumer's lives more difficult than needs to be with arduous online check-out processes.

Then remember to check it works on mobile operating systems - ASOS recently reported an 800% growth year on year of purchases via mobile .

Many thanks to my brighton buddies at Breeze Marketing for spotting and sharing the video!