iPhone network wars to come

Hurrah! 02's exclusivity period for the iPhone in the UK is to end, with Orange to offer the iPhone in time for Christmas and Vodafone to join in the fun in early 2010.

Some healthy competition in the market will be no bad thing for the consumer, nor for marketers embracing apps, as competitive deals are likely to mean the iPhone becomes accessible to more and more consumers = broader reach for those creating good apps.

That mobile marketing tipping point is finally creeping ever closer!