Ok, so now I've spoiled it for you admittedly, but fairplay to Trident chewing gum for backing this fun video improv piece. No doubt it will make you smile for it is cheesier than a ripe brie, but disgusting habit as it is, gum's a very useful tool in your oral hygiene routine to help keep your smile in tip top form, so the association works (for me at least).
That said I am still not sure it's as good as one of the first of these flash mob / improv pieces I saw last year (from lastminute.com) and for whom the fit is even better. I bring you Stansted airport a place that could definitely use some cheering up...
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