This Ralph Lauren / 10 years in digital site has been on my "get around to looking at" tabs for a few weeks now, so I can't remember how I found it, but well worth a few moments poking around.
There's some nice examples of interesting approaches, and I particularly like the RL gang (scroll to the bottom).
Not that it can come anywhere close to the Live Penguin Cam from Edinburgh Zoo that I found this morning. So cute I had to put it on my Posterous
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