An events venue, a theme park and a department store top the list today. Probably pretty realistic indication of how the population overall likes to spend their free time. However, all great if you have somewhere for your consumers to check in, but what if you don't?
Pepsi recently announced a smart trial which links a US grocery store's loyalty programme with their FourSquare account.
Makes utter sense to me. I already have Tesco and Waitrose apps on my phones, the former includes my clubcard number, the latter is a place I frequently check-in. Merge that functionality with a brand layer and you start building some interesting data on behaviour that you can use to target promotions. Smart.
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