Today I've been digging around the Asian mobile scene in some detail. I was working in Tokyo quite frequently in 2004/5/6 and way back then it was galling to see how far ahead the Japanese were in mobile marketing and consumer adoption of it. But this presentation really shows how far behind we really are. Apple may have had 2 billion apps downloaded but the mobile economy is far further developed across Asia and has been for years. The iPhone goes on sale in China next week. Then we'll really see what happens to the app scene.
I'm heading for Asia next week to run a digital training course for a whole host of Asian territory partners which should be fun. This week has been all about getting my head around digital things with an Asian flavour. Along the way I've found a few fun things including this amusing narrative (series) to bring Layars to life. Enjoy!
A self-confessed girl-geek, digital strategist & marketing consultant with a passion for technology, and the power and potential the digital space offers brands and consumers. I never cease to be amazed by the creativity that I find on the web, so this blog is my platform for sharing my finds and thoughts. All the views presented here are my own.