Thursday, 15 March 2012

Enhancing the pre-purchase experience @ The Fat Duck

I'm lucky enough to have been to much-talked-about chef Heston Blumenthal's restaurant The Fat Duck.  Far beyond the famed tasting menu (which was both curious and delicious) the entire experience was highly memorable, and certainly gave me something to dine out on for some time afterwards.  Heston's ever evolving approach to food and dining is now moving a leap further forward with the launch of a new pre-dining animated experience.... designed to tease, enhance and start the Fat Duck experience from the moment you've booked, usually 2 months before you'll sit at the table.  Smart thinking from the alchemy magician.


Like A Kid In A Sweet Shop. from The Neighbourhood on Vimeo.