Thursday, 24 May 2012

Turning tears into smiles with technology

After a month of rain, the sun has finally come out and to add to my buoyant mood I spotted this piece of  digital treasure this morning.

I've been boring anyone who will listen for months now on the opportunities AR(augmented reality) can bring to enhance product experience beyond the functional, harnessing accessible technology to great effect, and how I believe that we will see more and more of this going forward.  Brands continue to hesitate around content creation investment in a world troubled by economic pressures, yet because of those economic tensions, the importance of brand love and the willingness to pay more for those brand enhanced differentiating experiences should be getting a lot more focus than it is.

Character licensed Band-Aid (sticking plasters) aren't a new thing, I remember loving my Mr Bump plasters when I was 6 way back when.  Throw in some technology  and the possibilities are now so much greater. Anyone who's helped a little kid who has fallen over knows that "I'll kiss it better" is vital, but far beyond that, distraction is every grown up's gold card, which is why I LOVE this use of the Muppets not just on the plaster itself but enhanced by AR interaction via iPhone or iPad. How could you not forget something hurt when Kermit, Gonzo and Miss Piggy are casting their magic?  Gold.