They built sets that were scale models of traditional ad formats, streamed live music performances into banners in situ and then encouraged X-Factor style interaction and voting for favourite acts.
Nice. Who said financial services always had to be dull? Here's a short video that brings the initiative to life:
As my friend Faris says, Talent Imitates, Genius Steals. So applause and compliments to the originators of this Malaysian mash up of Banner Concerts. The winner will be announced on November 21st 2009.
Meanwhile this cheesey but incredibly catchy pop song has been playing every time I've opened Firefox for the last week. But if you can't be bothered to go over to the campaign page, here's the video on YouTube.
I love the notion of content and digital display working hard together to deliver engagement. Smart.
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