Thanks to my lovely colleague Lucia, I've just found this new Kleenex tissue ad, which is well worth a minute of your time. I love the emotion, I love the story telling, I love the fact that whilst everyone else in the tissue category is focussed on anti-bacterials and Catch It, Kill it, Bin It and hand hygiene messaging (admittedly all important given the amount of sneezing going on on the tube in the morning but....), Kleenex via JWT have expanded the remit to all those other times when tissues come in handy.
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