Whilst I was hanging out with my ASEAN buddies last week someone told me that you could advertise on Twitter in Malaysia. Curiosity aroused, I dug a bit deeper to find that Churp Churp have basically taken an existing blog seeding model and applied it to Twitter.
Interesting stuff and well worth clicking on that link above if only for the nice graphics of how WOM works. I wonder how long it will be before we see this rolling out in the UK / elsewhere.
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