Promoted Tweets debut with Toy Story 3 / Disney Pixar

 The first "promoted tweets" went live today for Disney/Pixars forthcoming release of Toy Story 3. 

However they are only visible to people using Twitter via Twitter.com where they are showing up as a trending topic:

 For the vast majority of us who use another more user-friendly Twitter client e.g Tweetdeck, Seismic or HootSuite, no can see (yet, at any rate!).