Tuesday, 30 November 2010

The future is in the moving image: Video traffic projections 2009-2014

I tripped over this very neat Cisco tool which enabled me to play around with some variables looking at projections of internet traffic / data projections over the 2009-14 period. Well worth a twiddle. The only things I'd critique it for is the inability to show the chart and the legend at the same time, and or twiddle the colours of the lines on the chart to make it easier to read. With more patience than I have today I am sure I could fix the line colour in Photoshop but, I don't so here it is "nature" as the French would say.

Take a look at this graph I rustled up looking at the rampant growth of video... (scale is exabytes (i.e more data that you can possibly comprehend!).  So with figures like that I question why is there such a lack of data availability on spend or even spend forecasts on video digital display formats?  Advertisers, me thinks we should be taking this more seriously!

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