Monday, 6 December 2010

Where's the traffic to your site coming from??

I know of far too many brands that build sites and then pay scant attention to their site analytics, and so have no idea what's performing, what's not, nor where their traffic is coming from. It means they can't analyse digital traffic driving activity properly (I call this the broken bridge problem), they can't tweak their site to optimise it for natural search because they are operating blind. #Fail.

Interesting to see today's chart of the day from Silicon Insider showing how much traffic is coming from social sites over search engines : The power of social influence? Or just the plain fact that people are spending a lot of time on Facebook, so whether it's by advertising or page activity, if the tab is always open, it's easy to search there too. (Albeit I should caveat for the UK at least, a search on Facebook offers up results via Bing rather than Google if there's no page / group results).

This is obviously a US example, but I suspect the UK picture is much the same.

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