In 2010 it was Elephant Parade, this year, London street art is getting a boost from the Faberge Egg Hunt. There are over 200 eggs to find around London, each with a unique ID, a QR code and a text to enter code for the chance to win a (Queen's) Diamond Jubilee diamond encrusted Faberge egg.

I don't have the time to write reams about how well put together this campaign is, leveraging smartphones to deliver easy participation, nor wearing my consumer hat do I really care, I just know that tripping over the eggs in my daily wanderings around town brightens my day. :-)