Tuesday, 10 April 2012

2020 Media landscape - line up and take your bets

So the Easter news was all about Facebook buying photo sharing app/platform Instagram, just days after they finally released the Android version, but what's captured my attention more this morning is this piece by the CEO of Red Bee from the MediaGuardian Changing Media Summit 2012

Food for thought. With consumers armed with more choices about what content to consume on which device when, there's a balance to be struck between the "matching luggage" approach to multi-channel creative that was soooo late 90's / early 00's and creating screen neutral experiences that are tailored to the capabilities that eacy device can bring to the experience party.

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