Monday, 30 July 2012

Celebrating sport not just Olympians

The Olympics are in full flow here in London, my train this morning was full of excited spectators, and the sun's still shining. The opening ceremony was by all accounts spectacular,  and worthy of it's hefty budget, so I'll be catching up on that at some point soon having been out the country on Friday. I've enjoyed watching Her Majesty the Queen & James Bond this morning.

But for all the hype, the buzz statistics about more tweets during the opening ceremony than for the entire Beijing Olympics, the medals tables, the marketing messages, so far this piece from non-sponsor Nike is the piece that's touched me most. Nice observation & sentiment, along the lines of sponsor P&G's "Thank you Mum/Mom" work, it's well executed, embracing and makes you feel good.  Video content alchemy. Watch:

Now admire this piece that sees Nike taking a different tack, leveraging technology to deliver innovation & participation. Good stuff.

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