Friday, 2 May 2014

Bored of blogging?

I'm a huge fan of @gapingvoid

A recent email from Gaping Void included this image, which resonated's me all over.  Ask my Dad. a crazy busy life full of stimulus, physical, emotional and psychological, analogue and digital,  I've become bored with blogging.

Have I stopped thinking? No.

Have I stopped being inspired or challenged by amazing things I see wombling around the internet everyday? No.

Have I got lazy and stopped sharing things? No, I'm still sharing stuff in various forums, public and closed, I'm still aggregating interesting things in various channels - I've recently been joshingly called Yoda and an e-Librarian. I'm choosing to take those as compliments ;-)

I'm just not sure I'm inclined to spend ages writing about it any more.

I've only just logged back into Twitter after months of working in China and it not working.  Did I miss it?  Much less than I thought I would.

Have I developed ADD?  I don't think so, well not any worse than anyone else that works in advertising / media / marketing at any rate.

So is it the proliferation of platforms I have at my finger tips?  Maybe.

I need to play, to experiment, to observe behaviours in new and established platforms to learn, to inspire others, that's a big chunk of what I get paid to do. But personal posting strategy covering multiple platforms, multiple communities, multiple geographies and legalities is undoubtedly a headache.

I've fallen in love with China, I love the friends I made there, but they just can't access lots of things I might usually lean towards readily. Do I want to lose, do I want to continue to share and inspire the buddies I made, yes. Does it make me a better global marketer having a Chinese perspective. Definitely. So Weixin/ WeChat is added to the list of platforms I engage with regularly.

Maybe it's just that digital is growing up. It's still changing and creating amazing opportunities but it's more mainstream for many and so whilst I used to blog about emerging trends and user behaviours in digital / mobile... I'm not excited about doing that any more in the same way I was when I originally started my first blog in 2007. I guess 7 years isn't a bad stint. 7 year itch maybe?

Perhaps it's time to retire the digital treasure trove, consign it to the digital ocean bed and go back to my first true love...adventurous empathy - what makes people tick.  I'm not sure I'm ready to hit delete but I'm "consciously uncoupling" my "must write something" from my guilt agenda and to do list.

Back to juggling multiple identities, professional and personal, across multiple platforms then...Hello Pinterest, Tumblr, Facebook, Slideshare, YT, Vimeo, Soundcloud, G+, Yammer, Twitter, Instagram, Whatsapp, Weixin, Flickr, LinkedIn....etc then.

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