Wednesday, 9 December 2009

Technology is something that didn't exist when you were born. A 9 year olds view of the world

I just came across this great video interviewing some (US) 9 year olds.

They've never heard of Napster and haven't a clue what "dial up" means / don't associate the sounds with the things I do.  They have mobile phones, and have been using iPods, PSPs and computers since they had the motor skills to move a mouse.  They have pocket money, listen to /download music, video and images, play games.  In short, are you doing enough to engage with the consumers of the future?

(Skip the 1st 50 seconds of introductions if you are short of time,  and the digital specific stuff starts at 1m28 ish))

The decade according to 9-year-olds from allison louie-garcia on Vimeo.

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