Wednesday, 5 October 2011

A click too far

I've come across several examples this week (already) of brands annoying me by putting up barriers to my engagement or participation with them. Frustrating. My original click may have been generated by work related curiosity, but ultimately it's my consumer hat that gets annoyed, so just think how bad it would be if I was a genuine consumer with consumer motivations. Working in the digital space means I have some awareness of the technical considerations that make for certain scenarios or brand imposed must-haves, but to Joe Bloggs consumer it's likely to leave you perplexed and frustrated.

So boo hiss to Eurostar on Facebook, I can't tell you what their Trainstorming initiative is about 'cos I couldn't be bothered to allow and then have to re-instate secure browsing to see it.

Why should I turn off secure browsing? That doesn't fill me with confidence

Shame too to Google/YouTube - I've been playing around with Livestreams as an opportunity this week, but was a little affronted to find that despite being logged in (notice top right), it wanted me to log in (again) to ask a question.

When I clicked, I noted that they  kindly(!?) offered to let Google manage my YouTube account.  Now clearly having clicked "I agree" to T&C's originally there's some degree of that inherent by my use of their platform but still....

I continue to see far too many participation ideas that really haven't understand the value exchange properly and want me to jump through (often unspecified) hoops to get something in return (often not clearly specified either), all of which makes for a lot of abandoned clickstreams.

Think people, think!

In a busy world I need to be reasonably sure that there's a fair trade off for my time and effort or I just won't bother at all.

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