Tuesday, 18 October 2011

Well observed piece on the perils of online purchase journeys

Watch, cringe & then go back and check you are not losing sales opportunities by making your consumer's lives more difficult than needs to be with arduous online check-out processes.

Then remember to check it works on mobile operating systems - ASOS recently reported an 800% growth year on year of purchases via mobile .

Many thanks to my brighton buddies at Breeze Marketing for spotting and sharing the video!

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