It's that time of year when children start working out what they want for Christmas. I know, I used to work in the toy industry. Well grown-ups can have wish lists too, even if they're of the dream on rather than Amazon kind, and this is sure going on mine...
I've just seen this video for the Sony Ericsson Live-View: Everything the Pop-Swatch I had in 1990 (or thereabouts) did in gadget wearable versatility, PLUS a load of cool Android capability thrown in.
Geek happiness. Watch!
Showing posts with label android. Show all posts
Showing posts with label android. Show all posts
Thursday, 30 September 2010
Friday, 23 October 2009
How to make (mobile) operating systems sound exciting..
Let's face it, the majority of people don't care what operating system their PC or mobile works on, as long as it works. Most don't know what the difference between a browser and a search engine is.
It's a so what thing. So trying to make people even think, let alone care about it is never going to be easy.
Microsoft finally released Vista replacement Windows 7 this week but whilst there's been some noise in the tech press about it, and I've seen point of sale materials in some stores I suspect to the masses it's gone largely unnoticed. That might be an oversight though because apparently it's actually quite good!
I'll therefore award points to US network Verizon for this teaser piece about the Google Mobile operating system (known as Android) and a new Motorola phone that runs on it.
It's humorous, it pokes fun at the iPhone which is definitely the better known and deemed sexier mobile-lovers gadget of choice. It engages and stimulates curiousity, leading you to a site which invites onward engagement with a sign up opportunity.
Good stuff.
It's a so what thing. So trying to make people even think, let alone care about it is never going to be easy.
Microsoft finally released Vista replacement Windows 7 this week but whilst there's been some noise in the tech press about it, and I've seen point of sale materials in some stores I suspect to the masses it's gone largely unnoticed. That might be an oversight though because apparently it's actually quite good!
I'll therefore award points to US network Verizon for this teaser piece about the Google Mobile operating system (known as Android) and a new Motorola phone that runs on it.
It's humorous, it pokes fun at the iPhone which is definitely the better known and deemed sexier mobile-lovers gadget of choice. It engages and stimulates curiousity, leading you to a site which invites onward engagement with a sign up opportunity.
Good stuff.
Wednesday, 9 September 2009
New finds from the App-mosphere
The App economy is booming.
Apple report over $200m worth of sales a month. According to a presentation I found on SlideShare from Appsfire the average iPhone contains $80 worth of apps. 59p here and there is small change in the grand scheme of the price of a packet of peanuts in the pub but I can see how the totals soon rack up.
I'm already beginning to wonder whether there'll soon be apps that auto-position themselves on screen 1 or the last screen of your apps pages? Prime retail estate turf wars? Premier positions for the apps you use most frequently / are likely to use more regularly?
UPDATE Thurs 10th Sept 09: I was a day ahead of myself there, yesterday Apple announced a raft of improvements to organising your apps easily.
The Android marketplace now has over 10,000 apps available and is growing healthily. T-mobile's PAYG Android Pulse handset due for release in October can only help demand.
Creating a good app, irrespective of the platform it's destined for, doesn't require the brain of Einstein. You need all the usual ingredients of good content: make it useful, or fun as good starting points. If you are a brand looking to enter the app-mosphere then work out how your brand equity /territories can be creatively applied. Nor do you always have to spend hours wracking your brains and start from scratch. There's a HEAP of apps available (some free, some paid for) that can provide inspiration or in some cases white label versions for quick and easy customisation.
Have a search around uQuery for iPhone apps or Androlib for Android apps.
Be inspired. (Or just plain freaked out or appalled depending on what you searched for / find). It's not hard to deliver something valuable with a little bit of research and creativity applied. Failing which, listen to the crowd for insight on what consumers think of iPhone apps over at Appolicious. Social networking meets e-pinions meets appstore meets delicious. It's got a way to go to be really useful / comprehensive but it's a starting point in seeing progression and improvement in the dynamics of the app-economy where volume based Top XX lists have so far been the clearest indicators of success/ signposting.
Apple report over $200m worth of sales a month. According to a presentation I found on SlideShare from Appsfire the average iPhone contains $80 worth of apps. 59p here and there is small change in the grand scheme of the price of a packet of peanuts in the pub but I can see how the totals soon rack up.
I'm already beginning to wonder whether there'll soon be apps that auto-position themselves on screen 1 or the last screen of your apps pages? Prime retail estate turf wars? Premier positions for the apps you use most frequently / are likely to use more regularly?
UPDATE Thurs 10th Sept 09: I was a day ahead of myself there, yesterday Apple announced a raft of improvements to organising your apps easily.
The Android marketplace now has over 10,000 apps available and is growing healthily. T-mobile's PAYG Android Pulse handset due for release in October can only help demand.
Creating a good app, irrespective of the platform it's destined for, doesn't require the brain of Einstein. You need all the usual ingredients of good content: make it useful, or fun as good starting points. If you are a brand looking to enter the app-mosphere then work out how your brand equity /territories can be creatively applied. Nor do you always have to spend hours wracking your brains and start from scratch. There's a HEAP of apps available (some free, some paid for) that can provide inspiration or in some cases white label versions for quick and easy customisation.
Have a search around uQuery for iPhone apps or Androlib for Android apps.
Be inspired. (Or just plain freaked out or appalled depending on what you searched for / find). It's not hard to deliver something valuable with a little bit of research and creativity applied. Failing which, listen to the crowd for insight on what consumers think of iPhone apps over at Appolicious. Social networking meets e-pinions meets appstore meets delicious. It's got a way to go to be really useful / comprehensive but it's a starting point in seeing progression and improvement in the dynamics of the app-economy where volume based Top XX lists have so far been the clearest indicators of success/ signposting.
Subscribe to:
Posts (Atom)
Posts
