The IAB reported that digital spend now takes 23.5% of the media spend pie, a share that makes it a bigger player than TV for the first time.
Within that, paid for search (AKA pay per click (PPC)) takes 59.8% of spend. Good news for Google, and little wonder why Yahoo announced last week that they were embarking on a $100m global ad campaign, particularly given the Yahoo-Bing tie-up in the offing.
There might also finally be a glimmer of hope for getting digital planning and trading metrics moving forward again as UKOM (UK online measurement) have appointed Nielsen to set up, manage and run an Audience Planning System (APS) which will allow advertisers and agencies to plan online campaigns that target specific audiences, using an industry-approved system just as they do with TV (BARB), radio (RAJAR) and print media (NRS).
Progress!
Wednesday, 30 September 2009
Tuesday, 29 September 2009
YouTube: A platform to celebrate diversity
The nice thing about the web is that there's a place for everyone.
A quote I read ages ago and unfortunately can't remember the source of, said something along the lines of "YouTube is just like a TV station, there's a few gems in amongst a heap of rubbish". True enough, most TV stations have their peaktime gems and an awful lot of filler / repeat content, and indeed the parallels work well for YouTube.
I've just found this film that has cut together some of the popular YouTube hits and set it against a music track. How many do you recognise? Can't say the track particularly worked for me, but fair play to the band who have leveraged the video cut as a promotional platform.
A quote I read ages ago and unfortunately can't remember the source of, said something along the lines of "YouTube is just like a TV station, there's a few gems in amongst a heap of rubbish". True enough, most TV stations have their peaktime gems and an awful lot of filler / repeat content, and indeed the parallels work well for YouTube.
I've just found this film that has cut together some of the popular YouTube hits and set it against a music track. How many do you recognise? Can't say the track particularly worked for me, but fair play to the band who have leveraged the video cut as a promotional platform.
iPhone network wars to come
Hurrah! 02's exclusivity period for the iPhone in the UK is to end, with Orange to offer the iPhone in time for Christmas and Vodafone to join in the fun in early 2010.
Some healthy competition in the market will be no bad thing for the consumer, nor for marketers embracing apps, as competitive deals are likely to mean the iPhone becomes accessible to more and more consumers = broader reach for those creating good apps.
That mobile marketing tipping point is finally creeping ever closer!
Some healthy competition in the market will be no bad thing for the consumer, nor for marketers embracing apps, as competitive deals are likely to mean the iPhone becomes accessible to more and more consumers = broader reach for those creating good apps.
That mobile marketing tipping point is finally creeping ever closer!
Clever cameras
Last week I spotted this video / nice content piece to support the launch of Samsung's first camera with a screen on the front so the sycophantic among you can take better pictures of yourself.....
Full marks for embracing the notion of providing useful content and getting a product message across without having to be hit over the head with it.
Then Nikon are taking the notion of photosharing to a whole new level by bringing out a camera that incorporates a projector. Nice idea, I just hope it's a little more reliable than most of my experiences in trying to get a laptop and a projector to work first time. Plug and play isn't a concept the projector market seems to have embraced sadly.
I also noticed walking past the Getty Image gallery on the way to work this morning that they were pushing their Flickr collection. Photography is incredibly accessible these days.
Full marks for embracing the notion of providing useful content and getting a product message across without having to be hit over the head with it.
Then Nikon are taking the notion of photosharing to a whole new level by bringing out a camera that incorporates a projector. Nice idea, I just hope it's a little more reliable than most of my experiences in trying to get a laptop and a projector to work first time. Plug and play isn't a concept the projector market seems to have embraced sadly.
I also noticed walking past the Getty Image gallery on the way to work this morning that they were pushing their Flickr collection. Photography is incredibly accessible these days.
Friday, 25 September 2009
I do love the Did You Know? Fact / video series
Here's number 4.0 (or at least one variant of it currently circulating).(This one's been around for a week, and is actually based on the "shift happens" series. Well worth 4 minutes of your time.
And this one's been kicking around since July and is perhaps more true to the original Did You Know film, but still worth a watch.
And this one's been kicking around since July and is perhaps more true to the original Did You Know film, but still worth a watch.
Beware shortened links from dubious sources
Those of us using Twitter more and more will no doubt have used a URL link shortening tool in an effort to eek out those 140 characters as far as possible. Since it released it's latest version, Tweetdeck even now has an automatic link-shortening option so you don't even have to choose whether you want any links you paste in to be squashed into bit.ly format
It's a dilemma, to shorten or not to shorten?
In search (whether natural or pay per click (PPC)) smart link strategy (i.e what the URL string says) can make a big difference to your click through rate (CTR). In Twitter, link shorteners are great for saving characters but when presented with a tiny url, a bit.ly or an owl.ly url you don't get much clue as to where you are being taken, which requires a degree of trust in the person's tweet you are about to click on, unless they are good enough to squeeze into their message some indication of the type of content it leads to so you can form your own judgement. I am increasingly seeing [video] or [blog] styles evolving into good twettiquette. But that frequently defies the object of character squeezing your URL in the first place. Hmmmm.
The decision is muddled further with re-tweets. (RT). Should you click on a shortened link from someone you possibly don't know because it must have been considered sufficiently interesting for the person you do "know" to have been retweeted it in the first place? (Relationships being a relative concept in the twittersphere). It's a tricky one.
Via TechCrunch I found this Symantec video warning of the perils of dodgy links & I think it's worth sharing. Shame they couldn't run as far as a voice over because it left me jabbing at volume buttons on two laptops to check I wasn't going deaf.
Thanks to a great service from Topify I am able to manage the Twitter spammers much more effectively, and make much smarter decisions about who I agree to let follow me or decide to follow, because the service gives me more detail at a glance in the XXXX wants to follow you email notifications I get, so for now at least in so far as the ways I am using Twitter, I am erring on the side of trusting links within most of the tweets I am likely to click on.
It's a dilemma, to shorten or not to shorten?
In search (whether natural or pay per click (PPC)) smart link strategy (i.e what the URL string says) can make a big difference to your click through rate (CTR). In Twitter, link shorteners are great for saving characters but when presented with a tiny url, a bit.ly or an owl.ly url you don't get much clue as to where you are being taken, which requires a degree of trust in the person's tweet you are about to click on, unless they are good enough to squeeze into their message some indication of the type of content it leads to so you can form your own judgement. I am increasingly seeing [video] or [blog] styles evolving into good twettiquette. But that frequently defies the object of character squeezing your URL in the first place. Hmmmm.
The decision is muddled further with re-tweets. (RT). Should you click on a shortened link from someone you possibly don't know because it must have been considered sufficiently interesting for the person you do "know" to have been retweeted it in the first place? (Relationships being a relative concept in the twittersphere). It's a tricky one.
Via TechCrunch I found this Symantec video warning of the perils of dodgy links & I think it's worth sharing. Shame they couldn't run as far as a voice over because it left me jabbing at volume buttons on two laptops to check I wasn't going deaf.
Thanks to a great service from Topify I am able to manage the Twitter spammers much more effectively, and make much smarter decisions about who I agree to let follow me or decide to follow, because the service gives me more detail at a glance in the XXXX wants to follow you email notifications I get, so for now at least in so far as the ways I am using Twitter, I am erring on the side of trusting links within most of the tweets I am likely to click on.
Thursday, 24 September 2009
Utterly awesome 3d augmented reality app for iPhone 3GS
There's some clever people out there! Check out this very interesting 3D augmented reality location based service finding app called Bionic Eye. The future's here.... ;-)
Apparently it's already available in the Apple App store, and works in a few major US cities including New York, as well as in the UK, France, Tokyo. It will also work on older iPhones and the iPod touch but certain features won't work due to the lack of compass.
Cool.
Apparently it's already available in the Apple App store, and works in a few major US cities including New York, as well as in the UK, France, Tokyo. It will also work on older iPhones and the iPod touch but certain features won't work due to the lack of compass.
Cool.
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