Just in case the search news of the week had passed you by, Microsoft and Yahoo! have announced a 10 year deal whereby Yahoo search will be powered by Bing and ad sales will be handled/ consolidated via Yahoo.
Consolidation in such a competitive market place, and one dominated by as powerful player as Google makes an awful lots of sense, albeit 10 years as a deal term is a very very long time in digital terms. Bing already have circa 15% of the search market, which is not to be sniffed at in ad revenue terms, and certainly means it is worth ensuring your site is optimised for Bing as well as Google at the very least.
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