9400 photos were submitted which is pretty respectable for a relatively small scale initiative that I only saw publicised within the Facebook environment. And if I was Jeremy Somers (the winner) I'd be pretty chuffed that sometime soon I was going to log in to Bing and see my picture there for a day. I'd also be suspecting that he'll be telling his friends not only of his win but also to keep checking back to Bing to see when his photo is posted.
Involvement and WOM propogation. Nice.
And I'm a bit behind the program but Bing were also involving the video-creating communities via a another competition:
"Since everyone is having fun with the name, we thought it would be interesting to see what you can do with it, put to a little music! Got a fun jingle, or as we like to say in the halls around here “Bingle” you want to share?"
$500 as the prize was hardly going to break the marketing budget, but I reckon the views of the videos submitted where worth far far more than that, not to mention the involvement of those that bothered to take part. Worth a snuffle around YouTube (oh the irony, owned by arch-rival Google!) - there's some super cheesy versions like this one and some which have clearly been thought about quite a lot! This was the winner:
Posts
No comments:
Post a Comment