Tuesday, 4 August 2009

Social Media: Brands really can't afford to ignore it for much longer

I came across the presentation below on Slideshare (a great resource for the curious, as in the spirit of Generation G (that's genorosity, remember?) there's all sorts of presentations and thought pieces being shared far and wide). If you are a sensitive type, then be warned the F word is used a fair bit, but get over it and watch anyway, this is about the real world, and the way that consumers are embracing social media. It's not going to go away, however far you stick your head in the sand, so smell the coffee and start to work out how your brand could be participating. The rules may not be hard and fast, but if you need help, ask!

Some of the stats are slightly out of date (for example they quote 13 hours of videos uploaded to YouTube a minute, whereas the last stat I saw said 20 hours), but let's face it the accuracy of the numbers is somewhat irrelevant, because the web is changing every second of every day, and all you need to take out is that the number is a LOT.

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