Monday, 10 August 2009

Take a search engine challenge

Do you default to Google? Or has my banging on about Bing enticed you to play?

Some research I read recently suggested that there's a huge amount of blind faith in Google to come up with the right results. In fact, in tests, any other search engine results displayed with the Google logo on the top get more votes than if displayed with the accurate search engine logo on top. That's branding for you. Brilliant!

Try a blind search-engine test yourself and see what happens. This site will give you results from Google, Bing and Yahoo and not reveal who the search engine was until after you've voted for which one you liked best.

Entertainingly, preliminary results suggest that the results would be Google: 44%, Bing: 33%, Yahoo: 23%, which is entertaining given the Bing-oo! merge and Google's 70%+ market share domination of the search market.

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