Monday, 18 October 2010

Take note: Storytelling doesn't have to use Powerpoint

Over time I've sat through a lot of long dull company satisfaction survey presentations or webinars. Yawn.
I've probably been for my fair share of interviews too. Only last week I wrote a piece about using data in compelling ways.

Confused? Lost about where I am going with this one?

Well I've just spotted this nice example of a slightly tongue in cheek recruitment video that is designed to attract candidates to UK ad agency Dare whilst saying something about the company. It combines the output of a company survey (of sorts),  has taken the data and created a series of infographics, and combined them to form a short film which I think you'll admit is much more appealing than a dull presentation or a load of facts on a website.

This is Dare. Are you? from thisisdare on Vimeo.

How could you interrogate the data you have around a given topic to create something similar?  I came across Gartner's notion of Pattern Based Strategy earlier today and it really resonated: the notion not of purely copying something but learning from the principles or core ingredients to create something repeatable and scaleable. Now that's smart.

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