Thursday, 7 October 2010

Virgin Atlantic's feelgood ads

Virgin Atlantic are well and truly my favourite airline.  In my globe-trotting days I used to move meetings to ensure I could travel with them. As a gold card holder they really did make me feel special.  These days I'm proud to have been down-graded to red card status, it's an exclusive club, the few of us that have seen the light and given up on the work travel drug, the up in the air status, the different restaurant / hotel every night lifestyle. But if I'm travelling long haul for pleasure, they are still my first choice.Unequivocally. They are also my first thought if I'm looking for internal flights in Australia with their Virgin Blue sub-brand and I' happily use a Virgin Atlantic Amex.

So whilst I am shamelessly plugging, here's their new ad

I found it via the recommendation in my newsfeed of a friend on Facebook.  Much as I love Virgin, in comparison with Aleksandr Orlov and Compare the Meerkat/market, Virgin could learn a thing or too about communicating new content with their eCRM / fanbase. Facebook yes, it was there but the Facebook algorithm means I missed it / it didn't appear in my newsfeed, I follow@RichardBranson on Twitter but missed the tweet, e-Mail? Nada.  But anyway, back to Virgin, and just because I really enjoyed their 25 years old ad from last spring too, I'll add that for your viewing pleasure.

Whether you are a Virgin Atlantic traveller or not I'm sure you'll agree they make you smile. Great soundtracks really help. Are you thinking enough about your non-visual cues?

Earlier in the week I tripped over a fun competition for Virgin America: They've teamed up with the Awkward Family Photo site (well worth a lunchtime visit every now and then) to run an Awkward Family Vacation Photo Competition.  Do go and have a look, there are some great submissions....

No comments:

Post a Comment