Tuesday, 18 January 2011

Super-share me

A Yin and Yang post.

The first because it made me laugh, (and cringe), because I do still see far too many "I want a viral" type requests, and anyone that knows me passably well, knows that   "THERE IS NO SUCH THING AS A VIRAL" is a soap box I will shout off ad infinitum. "A viral": Noun. No no no no no.  Interesting, relevant content can be transmitted virally (adverb) but that's it.  So bear this image in mind from a very from a fab collection of ad industry insightful mickey-takes.

 But, granted, given that the un-enlightened masses with limited knowledge of the parts of speech still insist on using "viral" as a term for good content that has resonated and found broad reach, here's a grab (find the interactive version here) from Unruly Media's Viral Spiral charting the increase in sharing and reach of the big, popular pieces of video content 2006 to 2010.

Having seen such rapid rise in broadband penetration over the last 4 years, and with it the pain removed from video streaming; and, the rise of social sharing platforms like Facebook and Twitter the growth in numbers is hardly surprising.  You can compare and contrast someone else's view of the big hitters of 2010 from a brand perspective here.  It's always useful to have these stakes in the ground to refer back to in what I was amused to see referred to as internet archaeology last week. Err, did you mean history?

So for my own internet / digital time capsule purposes alone, here's a look at the web in 2010 in numbers. No doubt I'll be tickling that one with a mouse, or gingerly touching a screen in a year or so, whilst digging for stats.

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