There is no doubt the media landscape has changed irrevocably over the last few years, and will continue to do so. Many of the old models are being questioned and we're all trying to get our heads around this brave new digital world that's changing so fast we're running to keep up.
So with thanks to a friend of mine in the US who sent this to me, here's a well made piece of UGC (User Generated Content) that made me smile today and made some valid points along the way.
Grab a coffee, apply your headphones and watch for 8 minutes. Long by many video standards but a story well told
And if you still need convincing that publishing is in a tricky place, and old models have to change, read this article about USA Today's plans to attempt to monetise some of their digital content.
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