Valentines Day looms spawning some seasonal fun

Heineken used to be known as the "beer that refreshes parts other beers can't reach", but whilst these days their strapline seems to have evolved to "made to entertain", this Italian campaign I just found courtesy of my friend Lucia, combines both really nicely: Beer Lip Gloss, positioned as the perfect Valentines gift!

Here's the video (English version)



The website links to Facebook prompting an instant "share this site" message, allowing those engaging with the campaign to share the fun with the minimum of effort. Nice touch, adding easy influential reach.

And the final touch? You can buy the product from the site for 5 euros :-)