Friday, 26 March 2010

Mobile Data exceeded Voice Calls for the first time in December 2009

Says Ericsson in a report issued today.  Wow!

So if your website isn't mobile friendly, I'd be prioritising sorting that out.

If you are not taking seriously the role of mobile advertising, mobile search and mobile apps as touchpoints with your consumers then maybe now is the time to challenge your thinking. 

More and more consumers have web (not WAP) capable phones, whether they realise that that Facebook icon on the mobile desktop that they use 5 times a day means they are using the mobile web or not.  Once the handset is delivering on user experience, people naturally use their mobile more for certain things.  Don't be so late to the party that the beer has already gone from the fridge.

No comments:

Post a Comment