Tuesday, 23 March 2010

A picture can tell a 1000 words

I was working in Lebanon last week with a great group of people from across the Arabian Peninsular.

Most of them were keen smokers (to say the least) and the smoke in restaurants was a bit of a culture shock to me (especially as a non-smoker) having lived in a "you can only smoke outside" world for years now.

However, let's compare and contrast the approach to health warnings on cigarettes:  Here's an image of my Dad's pack of cigarettes he'd recently bought in Spain, and one from one of my new Egyptian buddies. 

You don't need to read Spanish or Arabic to work out one has a rather stronger impact than the other.

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