Full marks for contextual relevance...

Yes, it's snowing (yet) again in London, and my newsfeed on Facebook is covered in pretty pictures of snowmen, tobogganing fun and snow-laden trees.  Like many I worked from home yesterday.  This was the view out my window at lunchtime and it snowed for 5 hours after that.

Full marks to UK ladies underwear (r)e-tailer Bravissimo for being on the pulse with their paid search activity - a colleague spotted this yesterday...

Applause owing too to book retailer Waterstones for making the e-shot they just sent me relevant too.  Good stuff.  Timely, and contextually relevant.

But will the Postman make it through!?