April Fool

April Foolery in the UK is a tradition.  You have until mid day on the 1st April to carry out practical jokes and generally try to mislead people with things  almost credible. I spent most of this morning in a meeting so luckily didn't get exposed to too much tomfoolery,  but did like the olde scratch & sniff / smellovision idea wheeled out by restaurant recommendation / booking site Top Table.

Combine touchscreen technology and Follicular Online Olefactory Logic and you get:  FOOL!

Here's the email they sent out

And here's the page they sent you to:

Nice use of contextual humour and a simple concept / content to be relevant to your consumers and encourage goodwill towards your brand. Simple really.