Thursday, 1 April 2010


I tripped over this fab animation short featuring more logos than you can shake a stick at a few weeks ago but only just around to sharing it.  Makes some subtle but great points about how brands are just part of our daily lives, and that in the course of an average day we might have brief encounters with more brands than we care to realise.

Logorama from Marc Altshuler - Human Music on Vimeo.

But just remember that when planning digital activity for your brand that it's that brand-rich context the consumer naturally lives in.  Whatever you create is going to have to be damn good for them to want to engage with you any more than fleetingly. Be useful. Be relevant. Don't patronise them with product benefits.

 As per my last post on April Foolery, think about what little gestures / associations you can harness that shows your brand in a positive light based on context and insight. Light touches can work just as well as huge full blown big campaigns in providing a brand nudge in a consumer's life.

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