I'm short of time before hopping on a plane, but just think of the implications. We all know trends are established quickly on the web, but imagine the power of the data for the company when they are getting direct steer from consumers on what's liked / not liked. For fashion stores with wide, quick turnover rangeslike Top Shop or Zara this kind of data can influence their buying / procurement strategies, effect ops, and of course give direction for comms & sales / price setting.
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