Wednesday, 21 April 2010

Quote of the week

Those of you that know me well will know that not only am I passionate about all things digital, but also that I am highly evangelical, willing and motivated to convert others to the digital agenda.

It's not going to go away so you might as well embrace it.  Enthusiastic as I am, I do believe that the course of action suggested in this quote from the CMO (Chief Marketing Officer) council meeting (reported in the FT below)  is going a little far...

“We’re not seeing headcount reduction, but they need to retrain [staff],” Mr Neale-May said. 
“In many cases, they have to do lobotomies because some of their marketers are still doing things the analogue way,” he added.


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