Friday, 9 October 2009

YouTube modifies logo today...

to yell about getting 1 billion views per day (albeit last time I looked at some numbers it's actually greater than that most days). 

Apparently the average (US) consumer watches  9.7 hours of online video content a month, and the average video is 3.7 minutes long.  The last figures I saw earlier in the summer also quoted that there are 20 HOURS of content uploaded to YouTube per MINUTE! 

So twaddle to all those people that don't believe that users are participating or generating content.  How can your brand harness people's interest in getting involved?

For the second year running Doritos (in the US) are running a UGC themed competition  called "crash the superbowl" for the chance to win $5m and create the ad used for their prestigious and highly competitive SuperBowl spots.  Interesting because I saw a similar execution for Hula Hoops (owned by a different company) who are running a UGC video competition at the minute too.  Have a look - there's a lot of people genuinely prepared to put in some serious effort and creating good material.

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