Tuesday, 15 September 2009

Ongoing happiness thanks to Fiat 500C

Yup, as predicted in my original post about the Fiat 500c Happiness playlist on Spotify, 2 months later I'm still regularly listening to it, albeit I've also recently added some other "shortcuts" from I'm also looking increasingly fondly at the Fiat 500's I see around and about and whilst changing my Mini is on the cards, trading it for an even smaller boot really isn't practical so it's just going to have to be unrequited love, for now at least.

They ended up with 2498 submissions to their playlist (double click it and then double click within Spotify, & get in touch if you are in a Spotify market and would like an invite) which is not bad for a week long campaign. Then, having got people to engage with them, thumbs up for having twigged the importance of follow up in relationships. They emailed me just a few weeks later about their BIG SMILE event. Sadly I was away and couldn't make it, but they've been smart enough to put photos up on their website:

Then yesterday, I got a tweet announcing the voting is open for the Fiat 500C Top 50 feelgood tracks. More ongoing reasons for me to engage with the brand (I duly voted of course).

Shortcuts within shortcuts. Makes a huge amount of sense given Spotify's recent release of the iPhone and Android app. I'm looking forward to adding the Fiat 500C top 50 happy tracks playlist soon.

Bitesize is good on mobile. Especially given the purported short-ness of battery life for iPhone 3GS.

I'm looking forward to my next Fiat 500C smile-instigator.

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